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Batiste Dry Shampoo

Packaging design for Batiste Dry Shampoo “Lifestyle Range”. Dry shampoo is most commonly used by young women leading busy lives and looking for a way to freshen up on the go. I decided to create a “Lifestyle Range” featuring “Festival”, “Date Night”, “To The Movies” and “Nightlife” as I felt these four categories accurately highlighted social events within young women’s lives. Bright, bold, feminine designs brighten up the bottles to convey a sense of fun and freedom.