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Posts Tagged ‘identity’ :

Wedding Branding

This weekend I went to a beautiful wedding at Glenskirlie Castle in Stirlingshire. The invitations were white with a subtle lilac edge, hinting at what was to come for the main event. Sure enough, the wedding followed a lilac and white theme with lilac dresses and ties for the wedding party, hints of purple through the grey kilts and dashes of pinks through the bouquets. The menus, table plan and name place cards continued the theme of lilac and white with butterflies weaving throughout. Everything flowed and it was an effective form of branding for a wedding. Here are a few examples of other forms of wedding branding. https://www.pinterest.com/pin/534380312012592496/ https://www.pinterest.com/pin/534380312011989554/ https://www.pinterest.com/pin/534380312009336497/

Creative Identity

A blog article on Creative Review caught my attention today with an extremely clever, creative identity. Hoxton Street Monster Supplies is a shop in London that sells products for monsters. All proceeds go to the Ministry of Stories, a creative writing and mentoring centre for young people in East London. The aim of the identity is to encourage young people to be creative and use their imagination like the one used in the creation of products for the store. This mirrors the aim I have for a piece of work I am working on at the moment for Alice in Wonderland so it is interesting to see a similar goal being put into action. The packaging of all products conveys simple typography, with creative names for products such as a tin of sweets named “A Vague Sense of Unease” and a clotted cream fudge bar called “Impacted Earwax”. Working for a company like this must be a lot of fun as your creativity would always be encouraged. The shop’s website is the thing I was drawn to first as they have recently updated their settings. The website is set to “human” mode by default, but can be changed to mummies, vampire bats, werewolves and…