Author Archive :

Creative Identity

A blog article on Creative Review caught my attention today with an extremely clever, creative identity. Hoxton Street Monster Supplies is a shop in London that sells products for monsters. All proceeds go to the Ministry of Stories, a creative writing and mentoring centre for young people in East London. The aim of the identity is to encourage young people to be creative and use their imagination like the one used in the creation of products for the store. This mirrors the aim I have for a piece of work I am working on at the moment for Alice in Wonderland so it is interesting to see a similar goal being put into action. The packaging of all products conveys simple typography, with creative names for products such as a tin of sweets named “A Vague Sense of Unease” and a clotted cream fudge bar called “Impacted Earwax”. Working for a company like this must be a lot of fun as your creativity would always be encouraged. The shop’s website is the thing I was drawn to first as they have recently updated their settings. The website is set to “human” mode by default, but can be changed to mummies, vampire bats, werewolves and…

Design For Film

I recently came across a fascinating article on Creative Bloq describing the work of a graphic designer on a movie set. Every design has to be just right, even the smallest of details cannot be missed. It’s amazing to think such tiny parts can make such a huge difference in a movie and a designer has the huge responsibility to get these just right. In this article, Annie Atkins describes her work on Wes Anderson’s The Grand Budapest Hotel. I had never really thought much in depth about designing props for films and TV, but “8 things you didn’t know about design for film” has opened my eyes to new possibilities. Annie Atkins’ work can also be viewed at www.annieatkins.com.  

March 25, 2015


Mother’s Day: Where It All Began

As yesterday was Mother’s Day I thought it might be good to touch on the woman who started my love of design. At the age of two, my mum showed me how to draw a lamp. Little did she know, she’d created a monster. I would scream and shout until I was handed a pen and before long I had a little desk spilling with pages and pages of doodles. Initially my scribbles would be turned into drawings by my mum and then placed on the fridge, but this quickly had to stop due to the rate I produced new pieces meaning only the special doodles made it pride of place. I believe seeing her develop my scribbles into birds and objects must have opened my eyes to new possibilities as soon I was creating real drawings and adding stars and rings to simple outline drawings of my hands, baffling my nursery teachers as I continuously made beelines for the art corner. My love of art didn’t end there as I developed further in school. Designing posters was my favourite part of every lesson, perhaps hinting at the career path I would later wish to pursue. I went through a variety of possible career…

March 17, 2015


Self Promotion

This week I’ve been dealing with an extremely difficult client. She’s rude, overly critical and keeps muttering under her breath about all my ideas being crap. Oh yeah, it’s me. Self promotion — two words which should fill me with excitement of how to get my name out there in the industry. Wrong. Designing my own business cards has proven to be a pretty frustrating experience, as everything I come up with seems to be wrong. All ideas are perfectly acceptable but they don’t fit quite right. I heard someone say you’re never going to be happy when designing something for yourself and it’s definitely true. What’s the best way to promote yourself? Research has shown me so many different ways other designers have approached this task. Most use a simple logo with clean typography on the back, while others use interesting patterns or a design in order to make themselves memorable. Recently I created an icon as part of a self promotion personal project that has proven to be popular on Instagram. I am playing with the idea of using that icon as a way of attracting attention as it has received positive reviews from peers and also represents my name. You can see the…

March 10, 2015


Notebook Experiment

Last week I designed a pattern developed from previous watercolour designs. I have always had a love for stationery so decided to print the design onto a notebook cover out of curiosity. When I was younger I would go to WHSmith and just stand for ages looking in awe at the stationery collections. This has carried on even until now and I often buy stationery from Paperchase or any gift shop due to it’s stylish cover. (I know they say never judge a book by its cover, but in my eyes notebooks don’t count!) My room is filled with empty notebooks purely because I loved the cover but don’t have anything interesting enough to put inside and in my mind a terrible filling is like disrespecting the design (weird I know). Anyway, the pictures aren’t great but I am quite happy with the results. The notebook is a hardback with blank inside pages. I have decided to experiment a bit further and develop new patterns and prints for fun which I may blog about later. In the meantime, I now have another notebook to hopefully one day fill.

Paper Carving: Maude White

I recently came across the amazing work of Maude White and am completely in awe of her delicate hand-cut paper carvings. White creates beautiful birds, people and stories out of her “respect for paper” and love of negative space. Instead of laser cutting, all work is done by hand in order to tell stories. White puts her reasoning for creating such intricate designs into words in the form of an artistic statement on her website: “When I cut paper, I feel as if I am peeling back the outer, superficial layer of our vision to reveal the secret space beneath. With paper cutting there are so many opportunities to create negative space that tells its own story. Letting the observer become present in the piece allows him or her to look through it. I like the idea of the stark contrast between the black and white paper, and the cut nature of the work makes my art more three-dimensional than paint on canvas. ” I admire the time and dedication involved in creating such intricately designed paper cuts. Last year I cut a pattern by hand for an invitation project I was working on. Simply cutting out the border pattern took me two and…

Watercolour Patterns

                  I have always been attracted to vibrant colours so decided to develop a range of watercolour digital images. I created these designs and feel I could try and design some prints with them. I feel this pattern may also look good on scarves, phone covers and notebooks so I might do some research into potential printers. I am interested in selling prints and designs on products but there are so many avenues and rules and regulations out there it all gets a bit confusing!


A few months ago I took a 10 week Photography class. I have always been interested in photography so jumped at the chance to learn some techniques. I bought a Canon EOS 1200D and developed skills in composition and shutter speeds. I still require a lot of practise but really enjoyed the process and found this may be a field I would like to pursue in the future. I always started off terribly but once I warmed up my photos gradually got better until I was completely in the swing of it and even began to get more adventurous with angles. One of the hardest things for me was getting in close to objects. We are so used to taking photographs from far away but when you stand close to the subject instead of zooming in, the benefits really show. The only frustration is taking hundreds of images to only have a select handful you actually like. One piece of advice I will definitely take on board is to never judge an image from the tiny display screen on the camera. Photos can look great at the time but should only be judged once blown up on screen as this is where good images…

Hand lettering: Emily McDowell

After much deliberating I have finally decided to publish my first blog post. I thought I’d start by sharing something I’ve always been drawn to but can never quite master properly myself: hand lettering. Growing up I would doodle and create my own lettering on endless numbers of pages, writing anything from my own name to just a random thought that came into my head. Unfortunately, I seemed to fall away from this as the years went on as school and work would get in the way, leaving me less time to practise. I hope to develop my hand lettering skills in the future as I feel it is a beautiful way of personalising type. One hand letterer in particular who always catches my attention is Emily McDowell. Emily creates beautifully hand-lettered cards, prints and products displaying humorous or truthful thoughts almost everyone can identify with. After quitting her job, she began selling prints on Etsy before creating her own card line in 2013. I admire the bravery it must have required in order to take that plunge and find it incredible that a few ideas can transform into a business if people can identify with the work. The Emily McDowell range not only interests me…