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Archive for ‘branding’ :

BA Graphic Design Exhibition

Last night I went to the private viewing of Glasgow Clyde College: Cardonald Campus’s BA Graphic Design exhibition. It was great to see both my classmates and my own work up on display. Samples of our books were available for a closer look at the real thing, and it was great to see the progress made over the last year. Here’s an image of my boards on display. Some samples of our work can be seen on the graphics website here.

Wedding Branding

This weekend I went to a beautiful wedding at Glenskirlie Castle in Stirlingshire. The invitations were white with a subtle lilac edge, hinting at what was to come for the main event. Sure enough, the wedding followed a lilac and white theme with lilac dresses and ties for the wedding party, hints of purple through the grey kilts and dashes of pinks through the bouquets. The menus, table plan and name place cards continued the theme of lilac and white with butterflies weaving throughout. Everything flowed and it was an effective form of branding for a wedding. Here are a few examples of other forms of wedding branding. https://www.pinterest.com/pin/534380312012592496/ https://www.pinterest.com/pin/534380312011989554/ https://www.pinterest.com/pin/534380312009336497/

20 Tips for Design Interview Success

I found an interesting article discussing 20 Tips for Design Interview Success. It seems the major factors are to be confident, punctual and know the facts about the company and yourself in terms of your work and skills. Also, you must show your best work and make your portfolio suitable for the type of work you will be doing for the company. You can read the article here.

Portfolio

Today has consisted of printing projects to put in my portfolio. The hardest part for me is deciding which way to display each project — photographs or spreads? All the same size for consistency or differing for variety? For now my portfolio is an A2 folder, but I have researched ways other designers have displayed their work and there seems to be a variety of different techniques. Some create and bind physical books, whilst others make boxes and postcards to send to employers. In future I will look further into these techniques and think of a more creative way to display my work and attract attention.

99U Quarterly

I recently came across 99U Quarterly magazine, a magazine created for designers on how to turn your ideas into a reality. I love the style of the magazines as they each feature similar styles but are exciting in the creative way they use typography to convey the information. I’ve always been a fan of bright, bold typography and instantly fell in love with the layouts and often use them as a source of inspiration. You can view the magazines here.

Creative Identity

A blog article on Creative Review caught my attention today with an extremely clever, creative identity. Hoxton Street Monster Supplies is a shop in London that sells products for monsters. All proceeds go to the Ministry of Stories, a creative writing and mentoring centre for young people in East London. The aim of the identity is to encourage young people to be creative and use their imagination like the one used in the creation of products for the store. This mirrors the aim I have for a piece of work I am working on at the moment for Alice in Wonderland so it is interesting to see a similar goal being put into action. The packaging of all products conveys simple typography, with creative names for products such as a tin of sweets named “A Vague Sense of Unease” and a clotted cream fudge bar called “Impacted Earwax”. Working for a company like this must be a lot of fun as your creativity would always be encouraged. The shop’s website is the thing I was drawn to first as they have recently updated their settings. The website is set to “human” mode by default, but can be changed to mummies, vampire bats, werewolves and…